TIP #5: KNOW why you are writing the email… What is in it for the reader? What is in it for you… what do you want the reader to do?
Why are you writing a particular email… Is it to inform the customer of a new product… is to inform them of a promotion you are running?
Is there something you want the customer to do… maybe click on a link… or call you… or download a file?
If you want your customers or prospects to do something then ask them to do it… they can’t read your mind! (You’d be surprised what a difference in conversion rates this simple tip will make)
This post is a small excerpt from our new FREE report titled:
The Accidental Salesperson’s Guide to Email Sales & Marketing with Outlook
7 Tips used EVERY DAY by Real (Intentional) Salespeople to RETAIN and GAIN NEW CUSTOMERS
Most of the ideas in the report were very generously shared by our THOUSANDS of readers who are already using Outlook very successfully to GROW their businesses.
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