Who will your customer or prospect think of FIRST when they need something that you can provide?
- Out of Sight-Out of Mind: Your customers have lots of things competing for time and attention. If you don’t frequently remind them that you’re still around and what you can do for them, chances are they will forget.
- Don’t waste the money you spent getting the customer or lead in the first place: This is something most of us Accidental Salespeople don’t realise… We’ve already spent a lot of time (money) getting the prospect or customer in the first place. They’ve already told us they want to do business with us… yet we’ve started spending even more money looking for someone new?
- Is your competitor already email marketing to your customers? Who will your customer think of first… you or your competitor?
You must make contact with your customer often enough so that you are the first name (or at least one of the very few names) that they think of when they need something you can provide.
There are other ways (aside from email) of maintaining regular contact but email is probably the most COST EFFECTIVE.
Email can play a crucial role in the success of small businesses with a proven ROI of $43 for every dollar invested (Direct Marketing Association, 2009)
This post is a small excerpt from our new FREE report titled:
7 Tips used EVERY DAY by Real (Intentional) Salespeople to RETAIN and GAIN NEW CUSTOMERS
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