This is the first in a series of articles that we plan to do on using Outlook as tool to effectively market your business.
This article applies to ALL users of Outlook who are sending out emails for sales and marketing purposes. If you’re using our EmailMerge for Outlook addin to send out personalized email promotions from Outlook then this post is especially important to you.
Do you send out newsletters, sales emails or any other type of bulk-email from Outlook?
Then you need to be aware of legal requirements such as the CAN-SPAM Act. One of the aims of this Act is to provide standards for sending out promotional emails while limiting the amount of spam.
Over the next few weeks I plan to highlight some of the parts of this Act as they may relate to your business (This is NOT legal advice. We are NOT legal experts. This is simply our view on how to write better more compliant emails… you will need to see your lawyer if you want legal advice on the Act)
This week, we’ll start with something very simple.
One of the requirements of the CAN-SPAM Act is that the Sender must clearly identify himself/herself by providing relevant contact information
What does this mean to you… If you are sending out promotional emails then you probably need to put the following contact information at the bottom of all emails at the very minimum:
- Your (the Sender’s) Name
- Your Email Address
- Your Postal Address
It is a LEGAL REQUIREMENT that all promotional emails include the above at a very minimum.
If you’re not already doing this, make sure you include your contact information on the next promotional email you send out.