It’s holiday season and for most of us it’s also the busiest time of the year… sending out sales and marketing emails like newsletters, sales catalogues, invites, season greeting etc.
The last thing you want is for your emails to be marked as SPAM and not reach your recipients therefore you need to ensure that your sales and marketing emails meet the CAN-SPAM Act. The aims of this Act is to provide standards for sending out promotional emails while limiting the amount of spam.
One of the requirements of the CAN-SPAM Act is that the Sender must clearly identify himself/herself by providing relevant contact information.
What does this mean to you… If you are sending out promotional emails then you probably need to put the following contact information at the bottom of all emails at the very minimum:
- Your (the Sender’s) Name
- Your Email Address
- Your Postal Address
It is a LEGAL REQUIREMENT that all promotional emails include the above at a very minimum.
If you’re not already doing this, make sure you include your contact information on the next promotional email you send out.
I hope you find this tip useful.
If you know of other tips to ensure your emails are not marked or regarded as SPAM, please share it with our readers by leaving a comment below.