Customize Your Mail Merge Subject Lines and Get Better Results!
Did you know that you can get 10-14% more people to open and respond to your email simply by adding their names to the subject line? Here are some examples of subject lines with names that are more likely to get opened:
John, have you tried this recipe?
Jane, we met at the conference last week
Naturally, it’s easy to add personalized subject lines to manually written email messages. But what about mail merges? Today we’re going to step you through the process of creating a custom subject line mail merge to improve your open rates.
I’m new to Mail Merge, what is it?
Mail merge is an effective, time-saving communication solution for sending personalized emails to recipients in bulk. It works by combining an email message template with a data source (contact list, spreadsheet, or CSV file).
Mail merge uses the linked data source to fill in blank merge fields such as name, business and email address. This creates a personalized email message that can be sent to thousands of recipients.
Can I Customize Subject Lines Using Outlook’s Built-In Mail Merge Tools?
Unfortunately, there’s no simple way to customize subject lines for mass email sending in any of Microsoft Outlook’s built-in tools. Although the body content can be personalized with merge fields, Outlook doesn’t support changing the subject line depending on the recipient. Instead, the subject line must remain the same across all emails.
The good news is you can do this effortlessly using EmailMerge for Outlook.
What is EmailMerge for Outlook?
EmailMerge for Outlook is an add-in tool designed specifically for Microsoft Outlook. It’s the easiest and most efficient way to send out personalized emails in bulk. This add-in uses a data source or contact list to send emails to multiple recipients simultaneously—each one enhanced with attention-grabbing personalization, including a customized subject line!
How Do I Personalize a Mail Merge Email Subject Line with EmailMerge?
Step 1:
First, you’ll need to download and install EmailMerge Pro for Outlook if you don’t already have it. You’ll be prompted to begin a free 30-day trial. If you’ve already purchased the full version, enter your unlock code.
Step 2:
To get started with personalizing subject lines, click the EmailMerge button on the Outlook Ribbon (as shown below). Click Create New Merge to start the user-friendly EmailMerge Wizard.
Step 3:
Follow the steps on the Wizard to select a contact list or data source (you can use Outlook, Excel spreadsheets, CSV files, Access databases or Salesforce).
Step 4:
Continue through the Wizard until you reach the following screen:
Step 5:
Select Goto Email to Edit (as shown above) and click Next.
Step 6:
You’ll be taken to the email (as shown below), which you can now customize with the content you want.
Step 7:
Click on the Subject field (refer to #1 in the image above), which is the location where you want to insert an m-field. The m-Field (merge field) is a tag or placeholder that will be personalized with the recipient’s details later.
Step 8:
Click Insert m-Field on the Email Merge Pro section of the Outlook ribbon (refer to #2 in the image above). Then, select the field that you want to add. The field will automatically be added to the Subject field as shown.
Step 9:
You can add additional merge fields to the Subject and the Body of the email, including attachments. Click Resume EmailMerge (refer to #3 in the image above) on the Email Merge Pro section of the Outlook ribbon to go back to the Wizard. Follow the remaining steps of the Wizard to send out your email.
Why Should I Use EmailMerge for Outlook?
Standss EmailMerge for Outlook is a powerful add-in tool that lets you send personalized bulk emails directly from Outlook, removing the need for external marketing platforms. It offers advanced features that go far beyond the built-in mail merge tools.
One standout is the ability to create a custom subject line for each recipient with merge fields that utilise information from your data sources (such as name, company, or other details). Using a mail merge custom subject line makes your messages more relevant to each recipient and significantly increases engagement.
You can also tailor the body of each email, attach unique files to different recipients, and preview every message before scheduling emails at a time that works for you and your business.
Download EmailMerge Today and Benefit From Effective Communication
EmailMerge for Outlook is trusted by thousands of businesses worldwide to streamline their communication with customers, suppliers, and partners.
Whether you’re sending personalised emails, newsletters, or important updates, EmailMerge makes it easy to deliver professional, targeted messages directly from Outlook without sacrificing time or accuracy.
Join the global community of satisfied users and see how EmailMerge for Outlook can transform your email communication. Start your free trial today and test the benefits for yourself.
