Not everyone in your list of customers and prospects are interested in everything you sell. Try and group them into different segments… and then send different emails based on the needs of each group.
Outlook has a very powerful feature called Categories that you can use to segment your contacts.
Unfortunately it is not as easy as it could be to do email merges with this!
Users of our Email Merge PRO for Outlook software can easily use the Email Merge Wizard to both send out emails to particular segments/categories and to maintain their mailing lists.
The EmailMerge Wizard lets you save your selected contacts to a new or existing category easily inside the Wizard.
Click here to download a trial version of EmailMerge PRO for Outlook.