A simple way to promote your business (without actually marketing)

By: standss , Nov 21st, 2013

Your emails signature is an opportunity to promote your business each and every time you send out an email. Here are a few ideas for what you can put in your signature (aside from your contact information):

  •  A link to your website (you’re probably doing this already)
  •  A slogan telling people what it is that you do (for us it is… Make Outlook Work for Your Business)
  •  The title and link to your most popular blog post. This is a great way to show prospects your expertise.
  •  If your firm or product has had a great review recently, a few chosen words from the review and maybe a link to the full review
  •  A call to action (Call now to for an honest appraisal)
  •  Links to your social media profiles (you can download images from places like Hubspot to make this look even nicer)

I certainly don’t recommend posting everything, but a few well-chosen items can make a big difference.

Till next time…

Sanjay

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