The holiday season is about to start. If you’re running a business, it is an important time to contact your customers with news and special offers. Over the next two months, some of our blogs will focus on the best ways of doing this using your Outlook contacts list.
Let’s start by looking at the different ways you can contact your customers or friends.
Depending on your contact list, the best way to contact your friends this year maybe using email, fax or post/hand delivery.
Most of these mailing can be considered “mass mailing” i.e. we want to send copies of the same mail to everyone… possibly customized with their name and address at most.
Microsoft Outlook and Word have some built-in features that automate this process for you. In addition we have built our own tools to further speed up and simplify the process for you.
In this post I’ll discuss both the built in free ways as well as our own addins.
How to Email out Invites, Greetings and Newsletters.
I am going to start with what I consider to be the easiest, fastest and most powerful way of doing this… our own EmailMerge PRO for Outlook.
View EmailMerge PRO Video on our website
You can view a short video on our website to see just how easy this is.
How to Fax out Invites, Greetings and Newsletters.
Despite what many people will have you believe, Faxing is not dead.
In fact in terms of deliverability, it can beat email – there is almost no chance that your fax won’t get delivered because of an over-zealous spam filter.
You can use Microsoft Word and the free fax printer that comes with Windows 2000/XP/Vista/7 to send out personalized faxes to your customers this year.
The Bad News: Windows Fax and MS Word don’t talk easily to each other out of the box.
The Good News: Fax4Word allows you to fax merge straight from Word to the Windows Fax printer.
View more information on Fax for Word
How to Print Letters and Envelopes for Posting and Hand Delivery
Even if you will be sending paper based mail this year, technology can help you.
Here are step-by-step instructions to:
Use mail-merge in Word with Outlook data to create and print personalized letters
Use mail-merge in Word with Outlook data to print mailing labels and envelopes
I hope you find the above information helpful in staying in touch with friends, family and customers this year.
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